revenue-centric-design - Setup Guide¶
Source: heliocosta-dev/revenue-centric-design
GitHub: heliocosta-dev/revenue-centric-design (custom license - Richard's writing used with permission, educational/reference use, no gambling/betting products)
Skill: revenue-centric-design, 1.3K installs, ~570 GitHub stars
Category: Growth / Product Design
First Seen: Jul 2, 2026 on skills.sh (repo created Jun 11, 2026); catalogued in the Aug 28, 2026 sweep
Quality Tier: 🟢 Production - Gen Agent Trust Hub Pass, Socket Pass, Snyk Pass (verified Aug 28, 2026)
revenue-centric-design packages 101 CRO and growth principles distilled from the X/Twitter writing of Richard (@richardrx, "Design for startups" - ex-Volkswagen, ex-PayPal, ex-IBM) into a single agent skill. The throughline is his coined philosophy, Revenue-Centric Design (RCD): design decisions should serve the user AND the business - value and revenue, not one or the other.
The skill is a pure knowledge playbook: one SKILL.md plus ten themed reference files that load progressively. No APIs, no CLI, no credentials - any skills.sh-compatible agent can apply it to landing pages, onboarding, pricing, trials, churn, UX flow, feature scope, positioning, or growth questions.
Installation¶
npx skills add heliocosta-dev/revenue-centric-design
Verified live Aug 28, 2026: npx skills add heliocosta-dev/revenue-centric-design --list clones the repo and finds exactly 1 skill (revenue-centric-design).
Update an existing install:
npx skills update revenue-centric-design
Manual install (into your agent's skills directory):
git clone https://github.com/heliocosta-dev/revenue-centric-design.git ~/.claude/skills/revenue-centric-design
The README names Claude Code, Cursor, Codex, Copilot, Gemini, and "any skills.sh-compatible agent" as supported targets - the SKILL.md is agent-agnostic and loads in Hermes as a normal skill.
Prerequisites¶
| Requirement | Details |
|---|---|
| Agent harness | Any skills.sh-compatible agent (Hermes, Claude Code, Cursor, Codex, Copilot, Gemini) |
| Dependencies | None - ships only SKILL.md plus 10 themed reference files |
| Credentials | None required - no API keys or accounts |
What It Provides¶
The skill loads only the theme relevant to the current question (progressive disclosure). Each principle follows a fixed shape - Principle → Apply when → The move → Evidence → Visual → Source - so the agent gets the named lever (decoy effect, Swiss Knife Index, GBB, Eugene Schwartz's awareness levels, loss aversion, peak-end rule), the concrete action, and the proof.
| Theme | Principles | Covers |
|---|---|---|
| Conversion & Landing Pages | 16 | hero/copy, CTAs, social proof, awareness levels, CRO |
| Onboarding & Activation | 19 | empty states, aha moment, TTV, activation, trials |
| Revenue-Centric Design | 13 | the RCD principles, design process & method |
| Pricing & Monetization | 11 | decoy/anchoring, GBB, trial-with-card, upgrades |
| Churn & Retention | 9 | cancellation UX, expectation debt, NRR, JTBD |
| Behavioral Science Toolkit | 7 | cross-cutting biases & persuasion levers |
| Product Strategy & Features | 7 | Swiss Knife Index, feature adoption, attention |
| Positioning, ICP & GTM | 8 | ICP, niche, PLG, Bullseye, first customers |
| AI-Era Differentiation | 7 | moats, commoditization, vibe-coding pitfalls |
| Metrics & Experimentation | 4 | A/B rigor, vanity metrics, churn-to-LTV math |
Source coverage: @richardrx's curated posts from 14 Jan 2026 → 1 Jul 2026 (101 posts). The entry point is SKILL.md; informational diagrams referenced by the principles live in assets/.
Quick Start¶
Trigger the skill when helping improve how a digital product acquires, activates, retains, monetizes, or differentiates - landing pages, onboarding, pricing, trials, churn, UX flow, feature scope, positioning, or growth.
The RCD spine in 9 principles:
- Neutrality is omission - an interface that doesn't direct hurts conversion
- Who talks to everyone convinces no one - no ICP → generic value → worse retention
- Value first, ask later - proof must arrive before the user questions their choice
- Your promise is the size of your proof - the market believes what you demonstrate, not what you claim
- Same competes on price, different on category - no contrast, no margin
CorpusIQ Use Cases¶
| Use Case | How |
|---|---|
| Landing page conversion | The 16 conversion principles apply directly to corpusiq.io hero copy, CTAs, and social proof ordering - the awareness-levels ladder informs how we speak to cold vs warm operator traffic |
| Pricing page design | Decoy/anchoring and trial-with-card principles feed the CorpusIQ plan-page layout; GBB (good-better-best) math for the tier structure |
| Onboarding & activation | 19 activation principles for shortening time-to-value on first CorpusIQ run - empty states and the aha moment, not feature tours |
| Churn & retention | Cancellation UX and expectation-debt principles for the churn-survey flow; NRR math for operator retention reporting |
| ICP & positioning | The positioning/GTM theme sharpens operator ICP messaging - "who talks to everyone convinces no one" is our segmentation rule |
| AI-era differentiation | Moats and commoditization principles for positioning the data-layer moat against generic AI-tool noise |
Integration with CorpusIQ¶
CorpusIQ is the connector layer that lets AI assistants read the systems a business already runs on - accounting, payments, CRM, email, files and analytics - and answer with the source named. It is read-only by design: it retrieves data and never writes to, or acts in, a connected system, which is what makes it safe to point at live accounts.
This page is part of the CorpusIQ directory, the reference we maintain for the MCP server and agent-skill ecosystem. Run alongside CorpusIQ, a third-party server like this one can be combined with a company's own business data in a single answer.
Limitations / Verification¶
- Usage boundary: the author permits use only on condition the skill is never applied to betting, casino, or gambling products (including loot-box / real-money-gaming mechanics) - encoded in the custom LICENSE and instructed inside the SKILL.md itself.
- Content snapshot ends Jul 1, 2026: @richardrx posts after that date are not included; run
npx skills update revenue-centric-designto pull the latest. - Knowledge-only skill: no tools or automated pipelines - output quality depends on the agent applying the principles, not on any service.
- Below the 20K cluster bar: 1.3K installs as a single-skill repo; drafted on capability fit (SaaS conversion/retention is CorpusIQ's core domain), clean triple-Pass audits, and hot-board momentum (+3 installs in 1H on Aug 28, 2026).
Verification after install:
npx skills add heliocosta-dev/revenue-centric-design -g -y
# Confirm the skill file landed in the agent's skills directory
ls ~/.claude/skills/revenue-centric-design/SKILL.md
Related¶
- Autonnel Skills - Conversion & Funnel Optimization Suite Setup - funnel-blueprint and AOV plays from the same conversion domain
- design-review - Visual UI Audit & Fix Setup - the visual-audit companion for the design side
- Skills Marketplace - marketplace index for more discovery batches